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2024 M’sia E-commerce Product Selection Expo happening Nov 29

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2024 M’sia E-commerce Product Selection Expo happening Nov 29


2024 is a pretty cool year. 

It’s a leap year, which means we have an extra day in February. This only happens once every four years and gives you an extra day to complete all those new year resolutions.

But it’s also cool for another reason. 

This year marks the 50th anniversary of diplomatic relations between Malaysia and China. 

In celebration of this golden jubilee, Malaysia will be hosting the inaugural 2024 Malaysia E-Commerce Product Selection Expo. It’s set to be held from November 29 to December 1 at the Malaysia International Trade and Exhibition Centre (MITEC).

Hosted by JMM Exhibition, this international event is organised in collaboration with the Malaysia Guangdong Chamber of Commerce (MGCC).

The expo acts as a direct platform for Malaysian businesses and consumers to connect with Chinese manufacturers. Thus, further solidifying bilateral trade relationships.

Here, Malaysian businesses will get to connect directly with Chinese brands and suppliers, eliminating intermediary costs and reducing logistics fees to enhance profitability. Retail consumers will also benefit from direct factory shipments. It’s a free-to-enter event for visitors.

“2024 marks a golden milestone in Malaysia-China relations. In the first half of this year, bilateral trade reached US$100.232 billion, reflecting a 10.6% increase from the previous year and underscoring the deepening ties and vast potential of the partnership,” Ellison Yang, founder of JMM Holding (parent company of JMM Exhibition), stated. 

“China has been Malaysia’s largest trading partner for 15 consecutive years, and the recent visa-free policy has further boosted cultural and commercial exchanges between our nations.”

Emphasis on sustainable technology

Over 200 leading Chinese brands and SMEs across various sectors will be featured at the Malaysia E-Commerce Product Selection Expo. This includes those in the new energy, energy storage, domestic appliances, and smart home products industry.

Visitors of the three-day expo are in for a comprehensive purchasing experience. Whether you’re a Malaysian business seeking bulk orders or a retail customer exploring a diverse range of products, this event is prepared to meet the needs of different attendees.

However, the core focus of the expo will be on advanced technologies in China’s electronics sector, particularly new energy, such as solar photovoltaic, energy storage, and charging piles. 

According to the press release, these technologies are accelerating the green transition of electronic products. Or in other words, they’re sustainable electronics that are designed with the environment in mind. 

“Malaysia’s strategic location, multilingual capabilities, and cultural diversity make it an ideal gateway for Chinese companies entering the Southeast Asian market. With the production expertise and competitive pricing of Chinese businesses, this collaboration will significantly boost market penetration across ASEAN,” Ellis added. 

It’s projected that the inaugural Malaysia E-Commerce Product Selection Expo will attract over 15,000 visitors and generate RM60 million in trade transactions, marking a significant milestone in Malaysia-China trade relations. 

But more importantly, this event allows people from all backgrounds to explore new opportunities and experience the evolving landscape of Malaysia-China trade.

  • Learn more about the 2024 Malaysia E-commerce Product Selection Expo here.
  • Read other articles we’ve written about Malaysian startups here.

Featured Image Credit: (From left) Ho Wing Pong, Im Yoke Foon, Chan Yunn Horng, Ellison Yang Yi Ming, Dato’ Tang Zhi Nian, Dato’ Sri Foo Yong Hing / JMM Exhibition



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