This article has been updated to include CASETiFY’s comments from Vulcan Post’s enquiries.
CASETiFY, the brand known for its fashionable yet sturdy phone cases, has just opened its first standalone studio at the heart of Singapore last Saturday (September 28).
Located at ION Orchard, the studio is the largest outlet islandwide, with the brand aiming to offer an “immersive and unparalleled shopping experience” for customers in Singapore.
Vulcan Post received an exclusive invite to visit the brand-new outlet yesterday (October 3); here’s what you can expect if you drop by.
A look into the new store
Upon stepping in, we were met with a WIDE array of phone cases, each with its own unique design, from elaborate prints to subtle textures.
The new store also offers the latest lineup of iPhone 16 cases, which was first announced in tandem with the smartphone model release.
Aside from phone cases, the studio presents a comprehensive range of CASETiFY products, such as phone straps, AirPod cases, and other tech accessories.
Customers can either design their products on-site, selecting from a wide array of colour swatches and designs, or they can do it from the comfort of their homes and visit the store to collect their orders.
While the brand is known to carry products compatible with iPhones, CASETiFY has since expanded its offerings to cater to Andriod users. Currently, they offer phone cases for selected Samsung models and the Google Pixel.
The background story
CASETiFY was founded in Hong Kong in 2011 by Wesley Ng and Ronald Yeung. The company is currently headquartered in Hong Kong and Los Angeles, California.
Ng, who was “let down” by the options offered at that time, set one goal to accomplish—to make protective cases that were not only “covetable, sleek and unique” but also less bulky and could be used as a style statement.
The brand has since gained mainstream global popularity in the country for its extensive customisable ranges and collaborations with household names such as K-pop sensations BTS and Blackpink, as well as Kylie Jenner. As of now, the brand has 50 retail stores worldwide.
Strengthening their presence in the SEA region
Closer to home, CASETIFY has been strengthening its presence in Southeast Asia—they opened their first SEA pop-up in Bangkok, Thailand, in 2022, and have also collaborated with Malaysian artist Chow Hon Lam and streetwear brand Pestle and Mortar this year to launch exclusive designs.
In Singapore, CASETiFY partnered with telco company Singtel and TikTok in January 2024, with the brand opening a studio in tandem with Singtel’s flagship store and TikTok’s creator studio opening.
The brand also made its first design studio collaboration with a well-loved homegrown brand, Beyond The Vines, in March this year.
According to a press release, the opening of the standalone studio is fueled by the brand’s robust online success in the region, presenting a strategic opportunity for CASETiFy to engage directly with local audiences.
A CASETiFY spokesperson shared that the brand is aiming for online and offline growth, with a focus on delivering an exceptional retail experience through the new studio.
The brand is also actively exploring opportunities to open additional physical stores in Singapore and
throughout the region. However, they clarified that they will work to ensure that “the timing aligns perfectly”.
Our vision is to create dynamic spaces where art, fashion, and technology converge, and we believe Singapore will play a pivotal role in this strategy. By fostering a vibrant community around our brand, we aspire to inspire creativity and self-expression among our customers, making our stores not just retail
spaces, but cultural hubs that reflect the unique spirit of Singapore.A CASETiFY spokesperson in response to Vulcan Post
To celebrate the studio’s grand opening, CASETiFY is offering special promotions and gifts for customers until October 19, 2024. Customers can enjoy discounts of up to 20 per cent on a wide selection of products and exclusive in-store offers like the Item of the Week.
- Learn more about CASETiFY here.
Featured Image Credit: Vulcan Post