By Ko Dong-hwan
An artist has released an authentic guide to drinking soju, a clear and affordable alcohol that has been consumed by Koreans for decades.
Kim Wan-jun, known by the artist name Funnyjun, wants to impart to global drinkers that drinking soju should not be equated with getting tipsy on any other liquor, because it involves certain etiquette.
The set of 10 rules, according to Kim, makes soju a uniquely Korean culture. With the book, he wants to define the subliminal messages behind drinking soju and translate them into multiple languages.
The book, titled How to Drink Soju and published in Korean in 2021, breaks down each step of soju etiquette, from seating to opening a bottle, offering and receiving drinks, clinking glasses and drinking.