“It was actually quite a workout to shoot,” he shared, adding that he found himself doing crunches and back extensions during the shoot.
What’s more, he had to film in that position “probably over 100 times”. But of course, the consummate professional took it like a champ.
Feel-good childhood nostalgia aside, it was his personal alignment with Caltex’s values that really drew Ayden to them as a brand ambassador.
“In the TVC, I talk about the ‘Clean and Glide Technology™’ which makes your engine more efficient. And Caltex’s focus on efficiency is one of the ways I feel like I resonate with the brand because that’s the way I do things too,” he said.
For instance, Caltex offers drivers a hassle-free experience so that they can return to their journeys quickly and smoothly, giving them more time to do what’s important to them.
It’s why Ayden can’t stop gushing about the CaltexGO app, which allows drivers to pay for their petrol without even getting out of the car.
“Whenever I’m refuelling at petrol kiosks, I like to use the time to reply to messages or clear the car, so it’s a small thing that really makes a big difference,” he stated.
After hearing about a typical schedule of his, we can see why efficiency and convenience are so important to him.
According to Ayden, an average day means spending at least one to two hours just driving to various appointments, be it events, meetings, or filming locations (or all of the above). This is why his car needs to have everything he’ll need for a smooth and comfortable journey.
Besides having the usual necessities like tissues and wet wipes, Ayden’s car is basically like a “moving wardrobe” as it’s also where he stores all the clothes, bags, and shoes that he needs for filming and fashion shoots.