[The content of this article has been produced by our advertising partner.]
The NFL, America’s most popular sports league, has managed to reach more audience with its efforts to expand its influence. The league’s partnership with AWS leading to the development of the Digital Athlete is a key element of its success. Gathering data from various sources, including game day data from the Next Generation Stats System (NGS), the Digital Athlete built a complete view of players’ experience. Different teams can take the data as virtual representations of individual players to more accurately predict and even ultimately prevent player injury, enhancing player health and safety while making the game more thrilling for fans.
The NFL Big Data Bowl, a virtual extension of the heart-capturing Super Bowl, invites professional and aspiring amateur data scientists to design innovative approaches to a specific theme each year. The contestants use traditional football data with the use of NGS to research and rethink trends and player performance, and at the same time improving how football is played and coached.
F1, the highest class of international car racing, leverages AWS cloud computing platform to digitally transform the sport and F1 design the first GenAI-inspired F1 trophy for the 2024 Grand Prix Du Canada. A large amount of trophy design concepts was generated based on the different hints with the help of Amazon Titan – exclusive to Amazon Bedrock, the Amazon Titan family of models incorporates Amazon’s 25 years of experience innovating with AI and machine learning across its business.
In fact, the collaboration goes way back, F1 and AWS have been joining hands to redesign the aerodynamic profile of F1 car design regulations since 2002, allowing cars to race more fiercely. Eventually, a silver trophy with a sleek and aerodynamic appearance standing on a square marble base combines swirls and vortices featuring the F1 race car patterns and the complex simulations run on AWS.
The PGA TOUR with GenAI at times triples the amount of data and content they can capture from tournament play. Nearly 100 years of video, audio, and images dating back to 1928 were migrated to the AWS cloud, enabling new insights to be gathered, correlations deduced, and source content made globally searchable and accessible.
Moving and running live events from on-premise to cloud infrastructure has made the production much more cost effective and sustainable , allowing more fascinating golf content available to fans, players, and their partners.
Scott Gutterman, PGA TOUR’s Senior VP of Digital Operations mentioned that the TOUR is looking to use GenAI to provide near real-time commentary assistance for their broadcasters at ESPN, ESPN Plus, PGA Tour Live, CBS, NBC and golf channels to create more exciting fan experiences with more comprehensive analysis.
According to market survey, the global artificial intelligence in sports market was valued at $2.2 billion in 2022, and is projected to reach $29.7 billion by 2032, growing at a compound annual growth rate of 30.1% from 2023 to 2032. The key driving forces for the growth are the increasing demand for monitoring and tracking data of players, as well as the rising need for chatbots & virtual assistants to interact with followers. The surge in demand of AI in making reliable predictions is likely to bring more profitable opportunities and encourage market expansion in the sports & entertainment industry.