The material they choose is very specific to what they need it to do when a person is exercising, he said.
“It has to wick sweat a certain way, it has to feel a certain way, stretch in a certain way,” Poh said, adding that the longevity of the material is also a factor for consideration.
“In turn, what we try to do is create products that are sustainable by being long-lasting,” he said, adding that there are some customers who are still using pieces they bought seven years ago.
Their poly mailers that the items are delivered in are biodegradable and they try to use less plastic, he said.
STANDING OUT IN A CROWDED SPACE
When asked how Kydra stands out in a space that is crowded with popular international brands, he said “it is quite difficult and can be quite intimidating”.
The firm is focused on tackling its niche, and creates products for the Asian and Singaporean fit, he said.
He added that the fabric of the clothes is suited for tropical weather, and prides on the products being functional and versatile.
“We kind of carved our own space in the market,” he said.
For instance, the firm came up with a custom fabric for leggings that cool down quickly.