It is this process of assembling a complete collection that spurs him on. He said: “That is part of the journey (of collecting). When I complete a full set and realise I am one of only 10 or 20 people in the world who have actually achieved an entire collection, that brings me joy.”
His collecting journey reached a turning point in 2012. Inspired by his uncle who was a creative entrepreneur, Aw decided to start his own business, designing his own collectibles and toy figurines. Hence, Might Jaxx, a pop culture collectible brand, was born. His parents were initially unsure about this business idea but were nevertheless supportive of his efforts.
His first product was the Hell Lotus skeleton figurine sitting atop a lotus flower, which was created in collaboration with urban artist and illustrator Clogtwo. With limited resources in those early days of the business, he had no choice but to store the 200 units he had produced in his parents’ HDB flat.
“One thing I am very grateful for is that when I started the business, even though they did not quite understand it, it was all hands on deck. From packing the products to shipping them, even my extended family got involved,” said Aw.