If you were in Chinatown or Orchard Road on Wednesday (Mar 19), you might have seen a group of ‘Little Nyonya’s strutting the streets dressed in sarong kebayas.
No, they were not the stars of Mediacorp blockbuster, Emerald Hill, which is now airing on Ch 8, but models promoting the drama.
The 30-episode series premiered on Netflix Singapore on March 10 and shot straight to the top spot overnight.
The highly-anticipated spin-off of 2008 mega-hit The Little Nyonya is the first Mediacorp Chinese drama to reach this milestone and has garnered rave reviews.
As part of the street campaign which ran from 11am to 6pm, eight ‘Nyonya’s ambled their way around town toting Emerald Hill posters as staff members trailed behind them handing out limited edition postcards.
They also hit Marina Bay, Toa Payoh Hub, Westgate, and MRT trains along the Thomson-East Coast Line.
With their colourful kebayas and oddly posing and walking around in a single file, the ladies drew much attention everywhere they went.
Crowds flocked to them for photos, while MRT commuters eagerly whipped out their phones to capture the moment.
Netizens praised the publicity stunt, calling it the “smartest marketing ever”.
Yes, so now nobody can say they don’t know where or how they can watch Emerald Hill.
Emerald Hill is available on demand for free on mewatch from March 17 and Ch 8 on March 19.