Au revoir, American Riviera Orchard. Meghan, Duchess of Sussex, has rebranded her fledgling company to As Ever just weeks after restarting her social media life under a new handle on Instagram.
Meghan teased American Riviera Orchard in 2024 with jars of preserves.
The new company has a fresh website she unveiled this week with a rare photo of three-year-old Lilibet, her youngest child with Prince Harry.
Lilibet is seen frolicking on a well-manicured lawn with her mother.
In a video posted to her new Instagram account, @Meghan, she said the name American Riviera, a nickname for her home turf near Santa Barbara, California, felt limiting in its support of locally grown and made products.