Midjourney, the AI image-generating platform that’s reportedly raking in more than $200 million in revenue without any VC investment, is getting into hardware.
The company made the announcement in a post on X on Wednesday. Its new hardware team will be based in San Francisco, it revealed.
As for what hardware Midjourney, which has a team of fewer than 100 people, might pursue, there might be a clue in its hiring of Ahmad Abbas in February. Abbas, an ex-Neuralink staffer, helped engineer the Apple Vision Pro, Apple’s mixed reality headset.
Midjourney CEO David Holz is also no stranger to hardware. He co-founded Leap Motion, which built motion-tracking peripherals. (Abbas worked together with Holz at Leap, in fact.)
Despite the lawsuits over its AI training approach working their way through the courts, Midjourney has said it’s continuing to develop AI models for video and 3D generation. The hardware could perhaps be related to those efforts, as well.