Calling NewJeans “huge” would be an understatement. Despite debuting only in July 2022, the K-pop girl group has shattered expectations and taken the world by storm with their string of catchy earworms.
Songs like Hype Boy, Ditto and Super Shy have dominated airwaves worldwide and landed the quintet multiple industry accolades, including a clean sweep at the 2023 MAMA Awards. NewJeans’ impact also extends beyond music; the group has scored numerous endorsement deals, including one with sportswear brand Nike.
As such, it comes as no surprise that NewJeans’ first appearance in Singapore at the new Nike Orchard Road was met with great fanfare. Despite the show being a closed-door event for selected Nike members and guests, hundreds of NewJeans fans – affectionately known as Bunnies – thronged the space surrounding Nike Orchard Road to catch a glimpse of their idols.