[Written in partnership with Legency Group, but the editorial team had full control over the content.]
In her fascination with the written word, among the topics that caught Paris Yee’s eye, health stood out—a subject often overlooked by her peers.
“Young and healthy people rarely think about health management,” Paris explained. “Back then, it seemed like such a chore, involving boiling herbal soups or following traditional methods. It wasn’t something that resonated with modern lifestyles.”
Yet, her early interest in health remained a quiet hum in the background. Life had other plans, with Paris pursuing a career far removed from wellness.
That is, until 2016, when a serendipitous discovery of Synergy Via Online (SVO)—a brand committed to simplifying health—rekindled her passion. She dove into self-learning, devouring books, attending courses, and immersing herself in the industry.
“Through SVO, I realised health management could be accessible and effortless,” Paris said. The brand’s philosophy aligned perfectly with her belief that wellness shouldn’t be a burden.
“I went from being an observer to an active participant. That moment marked a turning point for me,” she told Vulcan Post.
It was this combination of self-taught skills and formal education that laid the foundation for Paris Queen, her health supplement brand.
Filling the gaps in the market
When Paris launched Paris Queen, she had one goal: to create a brand people could trust.
“I noticed two major gaps in the health supplement market—quality and transparency,” she said.
“Many products either failed to meet safety standards or didn’t disclose their ingredients clearly. It struck me how much trust was lacking in this space.”
Determined to change that, Paris prioritised rigorous quality control and transparent communication. Every product carried by Paris Queen undergoes stringent testing to ensure both safety and effectiveness, and the brand shares the certifications of each product on their website.
“If I wouldn’t use or recommend it myself, it doesn’t make it into our product line,” she said firmly. “We want to be synonymous with effectiveness and safety, and that’s been our guiding principle from day one.”
Paris Queen has also chosen a direct-to-consumer model to ensure its customers receive the best possible experience.
“Currently, our products are exclusively available online through our official website. We don’t work with any retailers at this time,” she shared.
According to their website, there are 11 brands under them such as ZENS, BIO-SERIES, Femoire and KidAone, with their primary product line coming from Wellous, a brand with nearly a decade of experience and accolades in the wellness industry.
This strategic decision allows Paris Queen to maintain control over product quality and freshness while fostering a closer relationship with its customers.
“By selling directly through our site, we can also offer personalised customer service and ensure that everyone who purchases from Paris Queen has a seamless and trusted experience,” she added.
Overcoming challenges with resilience
Launching a health supplement brand in a crowded market wasn’t easy. Paris faced stiff competition, evolving consumer demands, and logistical challenges during the pandemic. Yet, she saw these obstacles as opportunities to grow.
“What kept me going was remembering why I started,” Paris reflected. “I wanted to help people manage their health effortlessly with products they could trust.”
She credited her determination, along with support from SVO, for navigating these hurdles. “SVO gave me invaluable opportunities, like attending a nutritionist course in Taiwan earlier this year. It helped me provide better advice to customers and refine our product offerings.”
This focus on customer-centric solutions has paid off. Paris said that her brand has built a loyal community of customers who value its commitment to quality and transparency.
A holistic vision for health
Beyond just selling products, Paris Queen also wants to foster a culture of wellness. The brand plans to introduce community wellness programmes including workshops, seminars, and collaborations with health professionals.
“Our goal is to empower people to take control of their health,” the founder explained. “We want to make wellness feel less like a chore and more like a rewarding journey.”
These programmes will cover diverse topics, from nutrition and fitness to mental health, creating a supportive space for learning and growth.
As Paris Queen grows, sustainability is becoming a core focus. The brand is exploring eco-friendly practices, Paris said.
“Some of the steps we’re taking include using ingredients from sustainable sources, reducing waste during production, and switching to recyclable packaging.”
For Paris, her journey with Paris Queen is more than a career—it’s a calling. “Every challenge has been a lesson, and every success is a reminder of why I started,” she said.
“I’m proud of what Paris Queen represents: a trusted partner in health, dedicated to making wellness simple and accessible.”
With her passion and perseverance, Paris hopes to prove that health management can indeed be effortless, inspiring others to embrace a better quality of life.
- You can learn more about Paris Queen here.
- Read other articles we’ve written about Malaysian startups here.
Featured Image Credit: Paris Queen