Naturally it is the service and variety of activities that make a kids’ club enticing to their young guests. At the Krakengiri Kids’ Club, activities are designed to combine learning and play. “Parents want their children to learn more about the country they are holidaying in,” continued Rowland. “Our weekly programme is specially crafted to include a healthy mix of physical, social, cognitive and educational activities that will give the little ones a special memory of their stay with us in the Maldives.” This includes classes that allow kids to understand the biodiversity of the ocean around them, including sessions with their in-house marine biologist and organised beach walks.
The Ritz-Carlton offers a programme called Ritz Kids, recently refreshed to be more immersive in the Asia-Pacific region. Activities are designed for children aged four to 12 and focus on engaging them with nature and the host country’s culture.
“The evolved Ritz Kids programme is specially designed to nurture a lifelong curiosity in exploring and having meaningful engagement with the world,” said Oriol Montal, managing director, Luxury, Asia Pacific (excluding China), Marriott International. “Cultural activities are essential to the success of a kids’ club or programme. Parents are now more inclined to instil a sense of responsibility in their children, to appreciate and respect cultural differences, protect the environment, and work towards a better future.” At the Ritz-Carlton Langkawi for example, young guests can learn more about the area’s rich flora and fauna in the mangroves and are also encouraged to participate in tree adoptions at the Eco Discovery Centre.