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TikTok owner ByteDance’s ‘AI homework helper’ Gauth soars in US education apps market despite political headwinds

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TikTok owner ByteDance’s ‘AI homework helper’ Gauth soars in US education apps market despite political headwinds


A screenshot of the landing page for Gauth: AI Study Companion on Apple’s App Store. Photo: SCMP
In July 2021, the General Office of the Chinese Communist Party and the State Council banned private tutoring firms from making a profit via off-campus courses covering school curricula. Listed companies and overseas entities were also barred from investing, or acquiring stakes, in these edtech enterprises.

Launched in 2020, Gauth was formerly known as Gauthmath and initially covered maths, while offering live support from human tutors. The app received a major rebranding last December after it embedded AI and expanded the subjects it covered.

Beyond the US, Gauth has also become widely popular in Canada and the Philippines, according to Data.ai. The app touts its capability to scan, solve and master all subjects, while providing quick and accurate answers as well as round-the-clock online experts to help answer a user’s hardest questions.

A year of living dangerously: timeline of Beijing’s crackdown on edtech

Question. AI, which was launched last year, uses a ChatGPT-like chat bot to interact with users and answer their questions.
In March, the app’s most active users were from Indonesia and the Philippines, according to an article by Chinese blog BaijingApp, which cited app tracking firm Diandian.
Beijing-based ByteDance is set to roll out a “TikTok Notes” app to rival Instagram. The firm is also paying influencers to promote its photo-and-video-sharing app Lemon8, which was launched in 2020.



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