Remember Chinese Douyin live streamer Zheng Xiang Xiang, who went viral for her monotonous and blink-and-you’ll-miss-it way of selling products?
Back then, it was even said that Xiang Xiang, who’s recognised by her signature black halter dress and stacks of Hermès-orange boxes in her live stream backdrop, managed to rake in a whopping 100mil yuan (S$18.7mil) in sales in just seven days.
But while her live streams may seem really low-effort, one really shouldn’t underestimate all the hard work that goes behind each and every sale. In fact, it takes a whole village just to make one live stream happen.
In a video recently shared on her Douyin, Xiang Xiang first showed her viewers a huge room where she and her team store thousands of boxes and products.
Xiang Xiang then walks into a room where they keep their newest sales items. It’s also where she films her famous live streams.
In the room, Xiang Xiang draws everyone’s attention to the table which appears in her live streams. Yes, the one on which she opens the orange-coloured boxes, shows the products before swiftly pushing them away… all within three seconds.
“It’s all worn out. Look at how the colour has changed,” she said while pointing to the originally grey table which has now turned white.
Xiang Xiang went on to show everyone her most important money-making tools: her hands.
“They hurt so bad. I touch [so many boxes] every day, I even have calluses on my hands now. These hands which have gone through the vicissitudes of life,” she chuckled.
Xiang Xiang’s office also has a computer room where her colleagues do back-end work, a resting room, which has snacks, sofas and a massage chair, and a huge storage space for the samples they receive.
Despite having thousands of items in their warehouse, Xiang Xiang actually remembers the price of each and every item they sell.
“For instance, this oven is 59 yuan ($11.10), these [cups] are nine yuan (S$1.9) for two and these [cup noodles] are 19 yuan (S$3.60) for eight,” she said confidently.
Give this woman a raise already.
View Xiang Xiang’s office tour in the video below: