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Yoshinoya to expand ostrich skincare sales so it can serve more ostrich rice bowls

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Yoshinoya to expand ostrich skincare sales so it can serve more ostrich rice bowls


Major Japanese fast-food chain operator Yoshinoya is hoping the introduction of ostrich meat will help it overcome shortages that have affected the availability of its popular beef bowls.

In a bid to secure more ostrich meat in the future, Yoshinoya said it will first raise the necessary funds through the expansion of sales of ostrich-derived skincare products developed by its wholly-owned subsidiary Speedia.

Speedia currently maintains a flock of 500 ostriches at a farm in Ibaraki prefecture, northeast of Tokyo, as part of its broader ostrich business that also includes research and product development.

An ostrich version of a roast beef bowl served at a Yoshinoya restaurant in Japan. Photo: Instagram/@ryu_jiro
An ostrich version of a roast beef bowl served at a Yoshinoya restaurant in Japan. Photo: Instagram/@ryu_jiro



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